Michelle is a Creative Strategist and Influencer Marketer based in New York City with over a decade of experience shaping influencer, social media, PR, and experiential marketing campaigns for both global brands and emerging start-ups. She is passionate about translating cultural trends into impactful brand storytelling and influencer strategies that drive real results.

Her experience includes project management and strategy implementation to help both Fortune 500 brands and start-ups earn a place in culture, including: 

• Strategy development for prospective and current clients

• Influencer casting and recruitment

• Contract and rate negotiations

• Campaign and project execution

• Briefing and reporting

• Liaising with clients, influencers and agents

• Experiential and photoshoot production

Industry experience including spirits, hospitality, interiors, beauty, food, fashion, fintech, telecommunications health/wellness, pet food, and more.

Brand experience includes Nike, Walmart, H&M, Old Navy, Bacardi (Tequila Cazadores, Dewar’s), abc carpet & home, Verizon, Walmart, Proximo (Cuervo, Reserva de la Familia), Grubhub, Seamless, Dyson, Ferrara, Slack, Essilor, McDonald’s, Lego, Floyd, Bombas, Alaska Airlines, Amazon Baby Registry, Rachael Ray Nutrish, Old Navy, Headspace, This Works, Daring Foods, Facebook, TurboTax, H&M, Abercrombie & Fitch, , COS, Motorola, American Express, Brookfield Place, Chipotle, Cos and more.

Michelle has also turned her passion for tie-dying into a side-hustle, Tiño Sabi.