Michelle is a Creative Strategist & Influencer Marketer based in New York City. She has 10 years of experience leading both ideation and implementation of PR, communications and digital efforts for clients including Old Navy, Alaska Airlines, TurboTax, Headspace, Nike, H&M, Bacardi, Motorola and more. Her experience includes project management and strategy implementation to help brands earn a place in culture, including: 

• Strategy development for prospective and current clients

• Influencer casting and recruitment

• Contract and rate negotiations

• Campaign and project execution

• Briefing and reporting

• Liaising with clients, influencers and agents

• Experiential and photoshoot production

Michelle has also turned her passion for tie-dying into a side-hustle, Tiño Sabi.