GOLIN - Chicago, Senior Manager , Influencer

New York City (Remote), May 2023 - Present          

DERRIS, Associate Director

New York City, June - December 2022            

• Developed and managed campaigns end to end for current and prospective clients including strategy ideation; influencer casting and recruitment; contract and rate negotiations; campaign execution, briefing and reporting; liaised with clients and influencers and agents.

• Client roster included: abc carpet & home, Floyd, Bombas, Wolf and Shepherd, Alaska Airlines, Good Weird.

• Division lead reporting directly to President to establish the agency's Influencer Marketing team, ensuring agency and client goals were met.

COLLECTIVELY INC., Producer

New York City (Remote), October 2020 - June 2022

Collectively is an award-winning social influence agency

• Responsible for executing the influencer campaigns for Amazon Baby Registry, Rachael Ray Nutrish, Old Navy, Headspace, This Works, Daring Foods, Facebook, and more. 

• Led influencer campaigns from end-to-end and work directly with clients and senior management to ensure campaign needs are met. 

• Researched and curated influencer cast, negotiated rates and contracts, managed budget, developed social posting briefs, executed campaign and reported on campaign performance.

MIRACLE SELTZER, Freelance Influencer Strategist

Remote, October - November 2020

• Developed and managed influencer seeding campaign for Miracle Seltzer Pickle Juice, the brand's collaboration with Adult Swim's "Rick and Morty."

NEW YORK MAGAZINE, Freelance Editor

Remote, May - August 2020

• Editor and project manager of New York Magazine's Strategist "What I Can Live Without" charitable initiative in partnership with eBay.

• Interviewed 20 tastemakers including Leon Bridges, Betsey Johnson, Salt-n-Pepa, Roxane Gay, Nicky Hilton and more, and edited their stories for online and print publication, released August 2020.

GRAND BAKERY, Freelance Digital Consultant

Remote, May 2020

• Advised Oakland’s 50+-year-old kosher institution Grand Bakery on Instagram strategy and developed influencer campaign around brunch kit Lox Box.

DAY ONE AGENCY, Culture & Community Strategist

New York City, June 2017 - April 2020

D1A is an award-winning PR and digital marketing agency

• Promoted to hybrid role working with Managing Director and VPs of Creative, Digital and PR to develop and pitch creative ideas for leading brands including American Express, Brookfield Place, Chipotle, Cos, Dewars (Bacardi), H&M and Victoria’s Secret.

• Responsible for both developing and implementing creative strategies for social media, PR and marketing campaigns for clients to earn an authentic place in culture.

• Helped to lead end-to-end project management supporting the ideation and pitch of new marketing efforts for clients as well as implementing social strategy, project planning, influencer marketing, PR, experiential, contracts and negotiations, budgeting, and building client relations.

• Played a central role in agency communications including annual global trend report, quarterly zine, and content for owned social channels.

Select Client Experience:

• Motorola - Oversaw influencer strategy for relaunch of razr (8.5M earned social impressions) and launch of blush gold razr at NYFW FW20 (15.9M earned social impressions).

• Tequila Cazadores (Bacardi) - Conceptualized and ran influencer strategies for FY18/19/20 ambassador programs (492.5K earned social impressions for FY20), Dia de los Muertos 2018 Mexico City press trip (1.75M earned social impressions), and one-off campaigns pegged to key tentpole moments.

• Abercrombie & Fitch - Curated and managed influencer strategy first-ever Do 96 Hours In pop-up shops at Hoxton Hotel in LA and NYC generating over 1.1M social impressions in each locale.

• Nike - Developed and oversaw Air Max Day 20th Anniversary initiative, and produced and styled photo shoot with model Halima Aden; campaign resulted in 100.6K total engagements.

• H&M - Curated and casted “H&M Loves New York” Spring 2019 campaign, awarded 2020 Shorty audience honor for Best of Retail and E-Commerce.

ENDEAVOR | THE WALL GROUP, New Media Editor & Producer

New York City, February 2017 - June 2017

• Repositioned TWG’s digital strategy to better balance the considerations of the agents and clients with Management’s desired editorial voice.

• Created original branded content to support agency’s marketing by driving rapid growth of TWG’s social media presence for owned channels.

• Collaborated with teams across the company including Agents, PR, and Creative departments to ensure strategic alignment.

• Developed ongoing reports for Management analyzing social media effectiveness/impact.

The Thick, Editor & Producer

New York City, October 2014 - January 2017

• Founding member of editorial website launched by The Wall Group, going behind the scenes with tastemakers like Arthur Elgort, Cindy Crawford, Kaia Gerber, Pia Baroncini, and Thakoon Panichgul.

• Coordinated all production elements for 40+ photo shoots: scouted location; managed schedules; prepared call sheets; coordinated jobs for photographers; oversaw budgets.

• Managed editorial calendar to ensure team met deadlines for content publishing and creation, and edited 35+ stories for publication.

• Ideated, pitched unique stories to and interviewed subjects from fashion, beauty, entertainment, art and music industries.

• Drove readership by developing and executing social media strategy including all content production and follower engagement.

The Wall Group, New Media Associate

New York City, February 2013 - October 2014

• Developed strategy and execution plan for TWG's owned social channels, and blog to promote artists’ work and drive rapid increase in social media presence.

• Managed and strategically grew Twitter (from 1K to 14K followers) and Instagram following (from 6K to 40K followers) through engagement and content that matched Management’s vision.